I’ve now heard a handful of stories from friends and family over the last few months who’ve had fake versions of their Facebook profiles set up and then had their real friends invited to “friend†this fake account.
Often times it’s impossible to know there’s a problem because the accounts look identical. The imposter steals your public images (mainly profile photo and cover photo) and any other public info you’ve shared in order to recreate your identity (school, job, etc).
The goal, I assume, is to create an opportunity where the imposter can eventually start posting spammy content directly into all of your friend’s newsfeeds (all the while your friends believe it’s you).
SO, HOW DO YOU PREVENT THIS FROM HAPPENING?
Well, you can’t stop people from setting up the profile but you can stop them from inviting all your friends to connect. AND you can setup a campaign to get the profile shut down by having all your friends report the fake profile.  Click here to find out how.
Social Media
Social Media Resources
Here is my list of Social Media Resources for your Business:
How to Set Up a Facebook Page for Business
Have you decided that it’s time to create a Facebook Page for your business? Wondering exactly how to get your Page started the right way? Facebook continues to change and evolve, making it a moving target for people trying to find the correct steps to set up a Page. Read the article
Get a Cheat Sheet for All Social Channels
Are you maximizing the value of all of your social marketing channels? Quickly learn the most important strategies and success metrics. Use the social marketing cheat sheet series to get tips on all the key social channels including Twitter, Facebook, LinkedIn, Pinterest & Instagram, Blogging, and Google+. Download Here.
Ways to Grow Your Email Marketing List – MarektingTechBlog.com
“Growing your email list is quite different from adding fans or followers. Having a visitor provide you direct access to their inbox is the ultimate sign of trust,” says Douglas Karr. We have to be consistently mindful of striving for a balance between plenty of useful content and making offers. Everyone’s inbox is just way too crowded these days. Read the article
How to Improve Your Klout Score and Why You should Bother – BusinessNewsDaily.com
Gina Carr and Terry Brock have a new book out about Klout! This interview with Gina helps clarify what exactly Klout is, how it works, and why you may want to proactively boost your score. Read the article
Rules to Online Video Marketing [Infographic]– Technorati.com
2013 has been a big year for video in so many ways. This article and infographic contain some nice simple and clear tips for optimizing your video content for better marketing and advertising. Read the article
Using Pinterest to market your business?
Just recently, Pinterest hit more than 10 million unique visitors, making it one of the fastest growing websites ever. In the past six months, visits to Pinterest grew by 4,000%, receiving 11 million hits in just one week.
Despite its rapid adoption, I often hear, “I don’t get Pinterest,†or “It’s only useful when planning a wedding.†I hear you, and I felt the same way.
But let me tell you something. Pinterest is ridiculously simple, and it can make a big impact on your business. I’m not saying this for the sake of jumping on the bandwagon. It’s not “just another social media site.†This one is different. Pinterest is doing a great job of driving traffic, leads, and sales.
Read the article: 6 Compelling Reasons You Should Use Pinterest for Marketing
“Engage, Inspire and Grow” – EBWN Meeting February 22nd, 2012
Engage, Inspire and Grow
Learn how many people are online and how many searches are conducted each month. Some of these people could be your ideal clients but they can’t find you. Find out what is effective social network marketing and why it is important. Discover five steps to generate more return on your investment of time and money. Understand the key Social Media Tools and how to use them – blogs, Facebook, Twitter, LinkedIn, YouTube and why video is so powerful. Prepare to grow yourself and your business as you become engaged and inspired by our social media trio – Bob, Linda and Ann-Marie!
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Bob McNaughton
Bob was raised on a farm near Ailsa Craig in Middlesex County. He is a cottager, naturalist, world traveler (every continent except Antarctica and Australia), fitness buff, marketing consultant, social media strategist, speaker, trainer, video producer, photographer and writer. He has a passion for engaging and inspiring others to tell their story to get results!
After several years in sales and marketing management with large corporate clients and advertising agencies, Bob founded Dog & Pony Productions Inc., a communications company, in 1999. He enjoys being ahead of the curve and was the first to introduce virtual tours, interactive CDs and animated graphics to the agricultural industry.
Bob is a life-long learner. He has a B.Sc. (Agriculture) from the University of Guelph and an MBA in Marketing from the Schulich School of Business at York University. He obtained certificates in advertising, several pharmaceutical therapeutic categories, financial investing (CSC), life insurance and is a Certified Social Media Strategist by SMM University. He founded Social Media COO in 2011 to help businesses market with social media.
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Ann-Marie Cheung
Ann-Marie, sole proprietor of Flash Goddess Media has over 12 years experience in multimedia and web design and development. As a graduate of the Ontario College of Art & Design, Ann-Marie contributes her unique design sensibility and creative thought process to all her projects. Over the years, she has worked on e-learning projects, corporate presentations and projects for major financial institutions, and has creatively assisted many small to medium sized businesses.
Ann-Marie helps businesses create an attractive, effective online presence with a modern identity. She does this through website design and development, graphic design, and recently, social media.
With a keen interest in promoting and supporting other women, Ann-Marie presently volunteers on the EBWN Admin committee. A busy mom to two wonderful children, she is also passionate about healthy living, fitness, environmental issues and life-long learning.
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Linda Crawford
As the Public Relations and Advertising representative for the EBWN, Linda has marketed our information regarding meetings on various media including local newspapers, online blogs for Rogers Cable and MyFM Radio as well as our own EBWN’s facebook page and on occasions used printed postcards and bookmarks.
Marketing strategy is finding the right media to use to plan and promote which increase your business goals cost effectively.
Linda is enthusiastic about promoting our network to women in business where ever they may be – online, in print or on facebook. Having lived in Elgin County for 30 years and volunteered in many community events, it is her pleasure to be associated with this outstanding group of women.
“Boost†Online Visibility, “Attract†New Customers, “Build†Your Brand with Linda at Social Dynamic!
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The EBWN February 22, 2012 meeting will be at the Wayside Inn in Talbotville. Order anything you like from the menu
Kindly RSVP online before February 20th.